Design Impact Movement
Masterclasses
Telling Masterful Stories

The right stories told just right can transform your products

You have heard various speakers talk so far about the value of considering your inner journey while you are on an outward journey. It is now time to put these two together, connect your story to that of your product’s, so you are not just doing great work, you …

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You have heard various speakers talk so far about the value of considering your inner journey while you are on an outward journey. It is now time to put these two together, connect your story to that of your product’s, so you are not just doing great work, you are recording your legacy and are able to inspire others

The techniques of storytelling will take you on the final part of a product developer’s journey into reliving all the glory, the discovery, the fears the joy, the camaraderie, the failures, and show both sides of the coin to your different audiences.

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Aruna Ganesh Ram
Founder & Artisitic Director, Visual Respiration | Storyteller

Aruna is a performance director and a corporate facilitator. She leads Innovations in Inclusion at Interweave Consulting Pvt. Ltd.

She holds a Master's in Advanced Theatre Practice from The Royal Central School of Speech and Drama, London. She has a Masters in Marketing & Communications with a focus on brand Management and Public Relations. She is also a graduate in Communication and Design, specializing in design, photography, and film.Aruna is interested in engaging with audiences in unique ways and creating …

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Aruna is a performance director and a corporate facilitator. She leads Innovations in Inclusion at Interweave Consulting Pvt. Ltd.

She holds a Master's in Advanced Theatre Practice from The Royal Central School of Speech and Drama, London. She has a Masters in Marketing & Communications with a focus on brand Management and Public Relations. She is also a graduate in Communication and Design, specializing in design, photography, and film.Aruna is interested in engaging with audiences in unique ways and creating multi-sensorial performance experiences and learning interventions. Her performance Coloured and Choosing, looks at how gender plays out in an individual’s life, asking the audience to reflect upon various gender based roles and norms that we are part of.

At Interweave, Aruna brings together various inter-disciplinary mediums (Art, theatre, storytelling, Games and technology) to create learning engagements that enable participants to go have dialogues around various diversity and inclusion themes. She has worked with multiple brands like Microsoft, SAP, Myntra, RBS, Coca-Cola, Aditya Birla, Tata Realty, Ashok Leyland, CGI and NHRD where various innovative art based approaches have been used to enable Inclusion conversations around gender, unconscious bias and generational diversity.

Aruna has worked with brands Daimler and Ashok Leyland for 6 years in Marketing, leading the brand development of a new brand of truck in the Indian Market, BharatBenz. Her work focused on design thinking, communication delivery and audience experience management.

She has worked in theatre and performance for the last 20 years. Her work has been part of festivals in India, Singapore and London. Aruna is an ATSA (Arts Think South Asia) fellow, focusing on contemporary arts management practices. She is the Artistic Director of Visual Respiration.

For more information: www.interweave.in

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I Wish

Hindsight has its benefits — here’s what previous Design Impact Award winners wish they knew when they got on the road to designing for social good.